Way to love Chadaro- Ghar Ka khana

There is an increase in the marketing scenario of tiffin services.

There are More than 2,00,000 lunch boxes get moved every day by Dabbawalla’s. There are scattered players in the market. New players are entering the market offering meals online etc and Chadaro is one of them

Chadaro covers tiffin services from Churchgate to Virar. It also offers different value added services such as Corporate Lunches, Catering Services, Corporate Catering, Birthday Specials, Anniversary Specials, Get To –Gathers, Thali on Long Distance Trains.

Their main marketing strategy is that they have Tie – ups with private bus operators for office transport of employees to display banners, company offering meal on wheels and Western railway who offer tiffin’s at western line stations

Online marketing is done through Youtube, Facebook, twitter, Food listing, directories etc

Offline marketing is done through personal visits, membership packaging, asking customers etc.

Corporate marketing is done through tie ups with HR.

Chadaro offers breakfast which is delivered by 8am at your home or office. It includes  North Indian, Gujurati and South Indian recipies. Same can be offered for evening snacks. It consists of ›

Alu Wada, Cutlets, Bread Roll, fruit chat, idli, samosa, upma, medu wada, set dosa etc

30 day breakfast is Rs. 656

Chadaro also offers Lunch: 

Basic Thali

1 Vegetable + 5 Chapattis or Dal Rice or Pulav Raita or Puri Bhaji

One time cost is Rs. 45

30 Day Package Costs Rs. 1,233 

Chadaro Deluxe Thali

2 different Vegetables + 1 Dal + 1 Rice + 4 Chapattis or 3 Parathas + 1 Veg Salad + 1 Pickle

One time cost Rs. 100

30 days  Deluxe Thali Costs Rs. 2,850

Executive Thali

1 Vegetable + 1 Dal + 1 Rice + 3 Chapattis + Veg salad + Pickle.

One time cost Rs. 65

30 days Executive Thali Costs Rs. 1,853

Regular Thali

1 Vegetable + 1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle.

One time Thali Rs. 80

30 days Regular Thali Costs Rs. 2,280

Premium Thali

3 Vegetables + 1 Dal + 1 Rice + 1 Sweet + 3 Paratha’s or 4 Chapattis + Veg Salad + Farsan + Veg salad + Pickle.

One time cost of thali is Rs. 145

30 days Premium Thali Costs Rs. 4,133

Tiffin for Mumbai Region

1 Vegetable +  1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle

One time tiffin is Rs. 86

Additional Rs. 600 to be paid to Dabbawalla for delivery on western line. In case of deliver to Vikhroli and Chember cost will be Rs. 900 per month

30 day package Costs for Rs. 2,451